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Home > Livestores > Case studies > African Book Store
Case Study #1 - African Book Store
Background
African Bookstore was stared in 1992 as a source for all who are interested in the African culture to locate information on the history of the African culture. Our customers include libraries, musemus and students. Over time we have expanded and added a collection of gifts to the store.
Why did you choose EcommerceTemplates?
Site was originally built as a static site with all html pages, this made adding or changing books and gifts difficult, and we knew there had to be a better way. Finding the Ecommerce Templates Database driven solution was it. The price of the shopping cart was not an issue as we knew it was an investment that would more than pay for it self and that proved to be correct within the first month. Products could be managed from one location through the browser without the need for editing or publishing pages. Orders could be managed the same. We knew this was the way to go and advance the store's functionality and give the customers a friendlier site to shop on.
How long did it take to set up your store?
Setting up the site was easy as the user manual guided us thru the initial setup and how to connect the database. Once that was done it was time to test the cart using the demo products that had been supplied. All in all it took about 1 week to get the design changes and products onto the database. Having the payment processors already integrated and shipping features saved a tremendous amount of time as it was nothing more than adding our account information to the online control panel.
What has been the biggest challenge?
Shortly after launching the new site search engines began to change their way of listing sites. This became the biggest challenge for us, fortunately Ecommerce Templates saw this need and provided their customers with dynamic meta tags and other search engine friendly features that took the site to the next level in an ever competing industry.
How are sales / projected sales going?
Since changing over to Ecommerce Templates sales have increase exponentially and continue to grow year after year.