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 Google Analytics 4 is replacing Universal Analytic
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42394 Posts

Posted - 04/21/2022 :  23:16:43  
If you are using Google Analytics then you've probably received this anyway, but just in case...
Google Analytics 4 is our next-generation measurement solution, and is replacing Universal Analytics. On July 1, 2023, Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you complete your move to Google Analytics 4.
Maybe now is the time to switch to GA4 which is included with the v7.4 updater.


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