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459 Posts

Posted - 10/24/2023 :  10:40:04  
The new PayPal v2 checkout gives a lot of ways to promote PayPal "Buy Now, Pay Later" financing if we choose.

However we've found that adding too many choices to the checkout flow can definitely hurt sales.

And, PayPal's statistics about "Pay Later" popularity aren't too encouraging.

For example, PayPal reported $5 Billion in Pay Later transactions in Q3 of 2022, versus total transaction volume of $337 Billion for the quarter.

This seems to equate to 1 PayPal customer out of every 67 choosing "Pay Later".

Having said that, we're now seeing competitors like Amazon promoting "Pay Later" financing on every checkout page.

Does anyone have history or anecdotal evidence about the value (or non-value) of Pay Later that you can share?

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