 Posted - 02/09/2020 : 11:04:43
Infinite scrolling is something I hate with a passion although implemented on the correct kind of website (not an ecommerce website IMHO) it does have it's uses. It's almost like there's no end in sight, and infinite is a bl**dy good term for it.  Like just about everything in life Infinite Scrolling & Pagination has their strengths and weaknesses. The Infinite scrolling technique allows users to scroll through a massive chunk of content with absolutely no finishing-line in sight. That technique simply keeps refreshing a page when you scroll down it. Tempting as Infinite Scrolling may sound, it isn’t a one-size-fits-all solution for every website. Where page load speed is essential for a great user experience, Infinite Scrolling increases a page load time which in turn is a bad user experience and is a sure sign of a quick exit which in turn means people leaving your site resulting in lower conversion rates. Also, the more a user scrolls down a page, more content has to load on the same page. As a result, the page performance will increasingly slow down. Another issue is limited resources of a user’s device. Many infinite scrolling sites, especially where a website has many images, devices with limited resources such as an iPad will start slowing down just because of the sheer number of assets it has loaded. There's also the issue of a lack of a footer, & they exist for good reason; usually good information that a user needs. It's infuriating to users that because the feed scrolls infinitely, more data is loaded as soon as the user reaches the bottom, pushing the footer out of view every time. Pagination is better for ecommerce websites, has worked well for many years and that's what I will be sticking with. It gives good converison and users a sense of control. Using a paginated interface allows the user to be able to keep a mental location of the item. They may not necessarily know the exact page number of a page, but they will remember roughly what it was, and the paginated links will let them get there easier. When a user shops online, they want to be able to come back to the place they left off and continue their shopping. An example of implementing Infinite Scroll & then sacking it off was in 2012, when Etsy had spent time implementing an Infinite Scroll interface and found that the new interface just didn’t perform as well as pagination. Even though the amount of purchases stayed roughly the same, user engagement had dropped quite a lot — now people weren’t using the search so much. Just my two bob's worth  Steve Bolton, Lancashire, UK Using ECT since 2004
Edited by - 1818charlie on 02/09/2020 11:15:11
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On-demand Image Loading?