Reading about the new Google Analytics 4 installation instructions, perhaps I can mention what some common Web Browser Privacy & Tracker Plug-ins are doing by default.

Malwarebytes Browser Guard

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Filters out annoying ads and scams while blocking trackers that spy on you. Download free for Chrome, Edge, Firefox, and Safari browsers.

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Upon installation the default setting will block Google Analytics, Google Tag Manager, StatCounter, Facebook and Twitter scripts.



In my humble opinion that is over-the-top and choose to switch Tracker Blocking OFF. But then, many users may not even look at these settings, or actually choose to alter them (?)

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DuckDuckGo Privacy Essentials

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At the heart of DuckDuckGo Privacy Essentials is our powerful tracker blocking technology, which automatically blocks hidden third-party trackers on the sites you visit.

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Once again, Tracker Blocking can be switched OFF if desired.

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Bottom line ... web developers can do nothing about this whatsoever. Your Visit and Sales counter reports will be (slightly?) understated as a result.

Regards,

Gary

Hi Gary, the browsers themselves are starting to do this as well.
Firefox has it built in.

David