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 Is Schema Markup a Google ranking factor?
Author « Topic »  

1818charlie
ECT Moderator

United Kingdom
1118 Posts

Posted - 03/10/2022 :  10:45:44  
Apparently not.

https://www.searchenginejournal.com/ranking-factors/schema-markup-ranking/


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Steve
Manchester UK

Make it as simple as possible, but not simpler.

Vince
Administrator

41825 Posts

Posted - 03/10/2022 :  11:19:17  
Very interesting and thanks Steve! But it still sounds like a worthwhile exercise to have the Schema markup in the page, no?

Vince

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1818charlie
ECT Moderator

United Kingdom
1118 Posts

Posted - 03/10/2022 :  12:01:09  
quote:
But it still sounds like a worthwhile exercise to have the Schema markup in the page, no?

It sure does Vince! Gotta keep the big boys happy!


-----------------------------------
Steve
Manchester UK

Make it as simple as possible, but not simpler.

ITZAP
Ecommerce Template Expert

Australia
971 Posts

Posted - 03/10/2022 :  17:30:32  
Google say "Adding structured data to your page can enhance your appearance in Google Search results". It is to help Google more accurately identify the pages most "Relevant" to a query or phrase, thus potentially increasing the number of "Impressions" your pages can get in search results.

The actual "Ranking" position of your page is influenced by Keywords and Phrases, but also to a large extent by writing "Unique, Comprehensive, High Quality Content". Little text = little interest = little to index = little search engine impact.

The other key advantage of Structured Data is the detailed product information shown as a Rich Snippets in Google search results; date published, price, availability, review ratings.

The Ecommerce Templates shopping cart software gives Webmasters every possible opportunity to Search Engine Optimize their website to the maximum extent possible.

Gary

Edited by - ITZAP on 03/10/2022 21:53:24
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