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Andy
Administrator

95440 Posts

Posted - 11/28/2012 :  06:39:44  
I thought with the release of 6.2.4 it would a good time to discuss some tips for optimizing your store. We welcome discussion on things that have worked for you too.

Product name in product detail dynamic pages

If you're not using the static pages feature you can still include the product name in the URL of the detail page. We have set up some help on that here http://www.ecommercetemplates.com/help/search-engine-friendly.asp#prodname and you can view an example at http://www.ectdemostore.com/proddetail.asp?prod=Flatbed-scanner

Product name in <h1> etc tags

Again if you are using dynamic product detail pages you can add the product name on your page between <h1> tags. You will need the metainfo include line at the top of the code as in the examples here http://www.ecommercetemplates.com/help/search-engine-friendly.asp#prodname and then where you want the heading to appear, add this for the ASP version

<h1><%= productname%></h1>

or for the PHP version

<h1><?php print $productname;?></h1>

Unless you want huge black lettering on your page, you'll probably want to add a css class eg

<h1 class="proddet"><?php print $productname;?></h1>

and then in your css file your formatting, here's a very simple example

h1.proddet{
font-size:1.2em;
}

We have set up an example here to show what we mean http://www.ectdemostore.com/proddetail.asp?prod=Flatbed-scanner

Home page linking

When linking to your home page, use the full URL (http://www.ecommercetemplates.com/) rather than /index.php or /default.asp and be consistent throughout the store.

We'll add more over the coming days and weeks but feel free to chime in.

Andy

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ITZAP
Ecommerce Template Expert

Australia
755 Posts

Posted - 11/29/2012 :  21:03:02  
Andy, this is sure to attract numerous opinions about what matters, and what doesn't, when it comes to SEO. Many claim to be "experts" and "gurus" who can get you Top 10 rankings easy, according to the email messages we all receive every week.

It's a word game really, combined with lots of quality content and inbound links from reputable sites which help boost your rank plenty.
For me, I listen to SEO advice direct from the Horse's mouth :
(1) YouTube Google Webmasters Channel, Matt Cutts, head of Google’s Webspam team : http://www.youtube.com/user/GoogleWebmasterHelp
And another guy who IS an SEO guru recognised worldwide :
(2) Bruce Clay, Global Internet Marketing Solutions : http://www.bruceclay.com/

Interesting that Bruce still recommends the inclusion of the <meta name="keywords" content=" " /> tag, because he says "... optimizing a page to build ranking is an overall effort. Using the Keywords tag might just give that extra tie-breaking boost in the rankings." And he explains more reasons for using the Keywords tag here : http://www.bruceclay.com/design/advanced/metakeywordstag.htm

"That extra tie-breaking boost". What is the difference in the search engine algorithm score between Rank 30 and Top 10 ? Maybe not very much at all ! The competition is so hot these days that we must do absolutely everything possible to score Ranking points, no matter how small the difference, it all adds up.

> Descriptive Title and H1 Heading tags, main target Keyword up front (word order does matter), a Headline that attracts attention, different to your opposition (do a search, see what they entered, think and write better), 65 characters optimum length ... use them up.
<title>Scanner, professional 300 dpi hi-res full color, incredible speed</title> Whoops, I cannot use a "-" dash in the title tag with the new ECT dynamic URL feature.
> Description tag, again different to your opposition, No Duplicate Content copied verbatim from your supplier's website. Make the effort to write original content. 155 characters is optimum length, but longer does not hurt.
<meta name="description" content="Looking for a top quality professional scanner? This 300 dpi high resolution flatbed model scans photographs and documents fast with accurate color reproduction." />
> A useful tool to Check Your Title Tag and Meta Description Length : http://www.metalength.com/
> Decent amount of text on page for information of the website visitor (your customer) to convince them to buy, and for indexing by Search Engines. Write all original content. Often see Heading, photo, 1 or 2 sentences and price ... not good enough. Insufficient keyword density.
> H2 Heading tags can help repeat and emphasize the key topic of the page to search engines and visitors. Also an opportunity to add extra keywords not in the main <h1> heading, or change Keyword order.
<h2>Flatbed Scanner Professional Features and Specifications</h2>
> Descriptive filenames for every image, lowercase-with-no-spaces. You might be amazed how many visits you get directly from image search alone, and how many websites just name images with obscure codes of no benefit whatsoever.
scanner-300dpi-high-resolution-full-color.jpg
> Alternative Text tag for every image. Search engines do not have eyes. Another opportunity to add extra Keywords, or mix Keyword order.
<img alt="Professional Photo and Document Scanner, 300 dpi high resolution" .... />
> Meta Tags in all document download files. If you offer Brochures and Catalogue pages (particularly pdf), don't forget to go into the file properties and enter Title, Short Description, Author and even Keywords. Many don't bother, and thus miss out on another SEO opportunity. Yes, these docs all get indexed just the same and get listed in Search results. And ... descriptive filenames for all download docs as well.
> Build Backlinks from high PageRank websites. Google in particular places high importance upon the number of backlinks your site has. Yes, Facebook - Twitter - Google+ - YouTube are the obvious places to start. You can also submit articles about your business or products to various other websites.
> robots.txt you need to tell search engine robots about "disallow" folders you don't want indexed, and to specify location of your sitemap.xml file ... a list of everything you do want indexed. Many software tools available to auto-generate a sitemap.xml, but for advanced features like "lastchanged" date, "changefreq", page "priority" scores and filters ... A1 Sitemap Generator is wonderful. http://www.microsystools.com/products/sitemap-generator/
> Open an account with Google and Bing. Use their Webmaster Tools to submit your sitemap. Get reports about any indexing problem identified. Check for broken links and fix. Use the Keyword Research tools.
> Use hit counter tools like Google Analytics and StatCounter (free) to monitor your website visit numbers, see if they are increasing, find out where your hits are coming from, and if your Rank is improving.
> Don't use BlackHat techniques like keyword stuffing with white text on white background, participate in link farm exchange schemes, etc.
> Update your website often. Google loves fresh content.
> Add more content. More fishing rods in the search engine river, each with a different bait, will help catch more fish ... visitors and potential customers for you.

And that is what I am trying to do right now with my new business and website. There is my 2-bob's worth, and I think this gets me another backlink !

Gary Flack
I.T.ZAP Website Design Works
http://itzap.com.au

Edited by - ITZAP on 11/29/2012 22:07:38

dbdave
ECT Moderator

USA
7990 Posts

Posted - 11/29/2012 :  22:14:43  
Good Post!!

I like to say the three most important things you can do for seo...
Content, Content, Content.

Pages need to contain relevant content written in a way for visitors to understand but yet contain relevant keywords.

I was recently searching for cabinets in my hometown and called out a company for an estimate. I did look at their website and and when the owner was out for the estimate and discovered that I run an eCommerce website, the topic of his website came up. He asked "who does your seo?" I told him I do!

I was straight forward and told him his site is an example of keyword stuffing. He paid pretty good money apparently.
http://www.kitchenusa.net/

Can you count the number of times they used Jacksonville on the page?

does this make since to you?
quote:
If you hope to re-sell your home in the future, new Jacksonville cabinets add storage space and value.


I think this is an example of what not to do.

David

Edited by - dbdave on 11/29/2012 22:15:01

ITZAP
Ecommerce Template Expert

Australia
755 Posts

Posted - 11/29/2012 :  22:56:32  
David, it looks like http://www.kitchenusa.net/ is trying to compete very very hard with http://www.jacksonvillecabinets.org/ in the same City.

Google "cabinets jacksonville" and the guy who owns the domain name http://www.jacksonvillecabinets.org/ Ranks No 1, like you would expect I guess.

But Kitchen USA have got themselves right there on the first page of the Google search results as well.

Which adds another SEO point ...
> Check out your opposition. Google search all your target Key Phrases. Who ranks where ? Right-click => View Source. Check out their Meta Description and Keyword tags. Come up with a similar page(s), but better, to compete ... and beat.

Gary Flack
I.T.ZAP Website Design Works
http://itzap.com.au

Edited by - ITZAP on 11/29/2012 23:17:23

Mikelli
Ecommerce Template Guru

USA
1439 Posts

Posted - 11/30/2012 :  00:24:14  
Gary Dittos on the Post!
One site I subscribe to for SEO information and tips, has consistently stated: though some meta tags might not have much effect at this time, but with a search engine algorithm change they could suddenly come back into play. It's not just meta tags but all the little things that Gary mentioned that make a difference between a poor site and a good one.

Search engines are known to change their algorithms to throw everyone off track. They have to do this, if everyone knew what to do all the time websites wouldn't buy ads, keywords etc . . . which is major income for the search companies. So the simple advice is doing everything, all the little things so that when the change comes, and it will, you will already have done that work with possible immediate benefits.

Michael


Andy
Administrator

95440 Posts

Posted - 11/30/2012 :  10:50:43  
Some excellent points there, and thanks very much for sharing. We haven't bothered with meta keywords for quite a while now and I can't find any major search engine that uses them. Here's Google's take http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/

While we're on the subject of tips, this suite is very handy http://www.link-assistant.com/rank-tracker/ - the paid version is better but the free option is certainly worth downloading.

Andy

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ITZAP
Ecommerce Template Expert

Australia
755 Posts

Posted - 11/30/2012 :  19:36:09  
Yes, correct Andy. Google ignore the Meta Keywords tag and Bing does not use it either.

Visit the "Rank Tracker" website http://www.link-assistant.com/rank-tracker/ ... right-click ... view source ... and there it is :
<meta name="keywords" content="track keywords, check keywords, check rankings, get rank, monitor rankings, monitor rank, check position, track positions, SERPS"/>

So why do so many Webmasters still like to use the Meta Keywords tag ?
(1) Because it is a reminder to the Webmaster about all the Keywords and Key Phrases they were attempting to target when writing that webpage. Often you have similar products, so you deliberately use different titles, descriptions, keywords, etc in an effort to cover all the SEO bases. Without the Keywords tag, how do you go back and remember what you were actually trying to do ?
(2) At a later date, enter those Key Phrases into a tool like "Rank Tracker" and measure the success (or otherwise) of that page. Maybe it needs some modification to improve in the Rankings ?
(3) Because it does no harm, there is no SEO penalty if you do choose to continue using the Keywords tag for your own purposes.

Actually, it would be easy for Ecommerce Templates to include the Meta Keywords tag into their Search Engine Friendly features :
(a) In the "products" database there is a field named "pSearchParams". In the Admin Panel, those details are entered into the "Add. Search Params :" box for each product, using commas to separate each key phrase.
(b) Modify the "vsadmin/inc/metainfo.php" file to retrieve the text string from that dbase field.
(c) Add a line of SEO friendly code into the proddetail.php page underneath the meta description tag.
<meta name="Keywords" content="<?php print $searchparams;?>" />

Then it is done. ECT users could then choose for themselves whether to use the Keyword tag feature, or not. All this is just a suggestion.

Regards,

Gary Flack
I.T.ZAP Website Design Works
http://itzap.com.au

tedczt
Advanced Member

United Kingdom
235 Posts

Pre-sales questions only
(More Details...)

Posted - 12/23/2012 :  06:40:23  
Hi

I am running :- Ecommerce Plus PHP v6.2.2

about a year a go I started using the Product name in the product detail dynamic pages and works fine one the product page as shown below

http://www.lockout-tagout.co.uk/products.php?cat=Electrical+Lockout+Team+Kit

However, if I then click on the image to go to the full description product detail page it comes up with only the product id like the following:-

http://www.lockout-tagout.co.uk/proddetail.php?prod=1458E410-ML

is it possible to also include the cat description as shown in the first link?


Cheers

Ted

Sinbad
Administrator

65669 Posts

Posted - 12/23/2012 :  10:10:50  
Hi Ted, the product name can be used for the product detail page with version 6.2.4. The cat description can not be used on the detail page. If you have SEO question please feel free to post them in the Search Engine Marketing forum located here http://www.ecommercetemplates.com/support/forum.asp?FORUM_ID=25 this forum is Advanced Tips and Tricks - NOT QUESTIONS and we may miss any questions posted here.

Winners never quit, quitters never win
User Manual for Ecommerce Templates

tgorski
Ecommerce Template Expert

USA
770 Posts

Posted - 08/23/2013 :  13:17:38  
Great tips, Andy ... Thanks!

Wither regard to usepnamefordetaillinks, what's the best/easiest way to 301 redirect from the old page to the new search engine friendly URL?

Tim Gorski

Marshall
Ecommerce Template Guru

USA
1407 Posts

Posted - 08/23/2013 :  15:29:58  
Tim,

That is automatic in the script in the incproddetail.asp/php.

Marshall

From Our Heart
FromOurHeart.com
Gifts, Plush Stuffed Animals, Toy, Games, Puzzles, 3D Gift Cards, Nostalgic Signs, and Collectibles

Andy
Administrator

95440 Posts

Posted - 06/25/2014 :  16:05:04  
Now that in 6.4 you can have tailored title and meta description tags, this article is well worth a read on the TITLE

http://searchenginewatch.com/article/2348627/Ten-Timely-Tips-for-Terrific-Title-Tags

Andy

Please feel free to review / rate our software

ITZAP
Ecommerce Template Expert

Australia
755 Posts

Posted - 06/25/2014 :  19:09:12  
Good articles Andy, and Google to Remove Author Images from Search Results

Gary Flack

ITZAP
Ecommerce Template Expert

Australia
755 Posts

Posted - 06/25/2015 :  02:53:09  
So this SEO topic was started 3 years ago in 2012. How things have changed since then, particularly with mobile search rankings. Time for an update maybe ? Here it is, including many videos featuring interesting comments by Matt Cutts, head of Google's Webspam Team.

Search Engine Optimization Tips to help improve your website ranking ⇒

That's the way I see it anyway. Maybe there are errors or ommisions ? Comments welcome. We can all learn something from others.

Gary

pauld
Advanced Member

USA
315 Posts

Posted - 10/24/2015 :  10:38:30  
It seems like a critical SEO practice isn't yet mentioned in this discussion.

Our store already contracts with three independent review services (Google Trusted Stores, the Better Business Bureau, and ShopperApproved) to publish our reviews, so it wasn't until last month that we enabled the built-in Product Reviews and Ratings feature in the shopping cart.

The results were immediate.

1. Our new cart hosted reviews often describe the most important needs and use cases in customers' own words – exactly the terms that prospective buyers are likely to search online. Now that we've enabled Product Reviews and Ratings, the review text appears in online search results and brings prospects directly to our store instead of those third-party sites. And, our cart-hosted reviews give the search engines a steady supply of new, uniquely phrased, relevant content with essential keywords to satisfy that essential SEO requirement.

2. Almost immediately after we started displaying our cart reviews, those eye-catching star rating graphics started to appear alongside our organic and paid search results in Google and Bing. This gives us a big advantage.

We send follow up emails to our customers about a month after the sale to request those detailed reviews.

- Paul D.

Edited by - pauld on 10/25/2015 07:55:06

ITZAP
Ecommerce Template Expert

Australia
755 Posts

Posted - 11/01/2015 :  19:56:47  
Check out this very cool "Google Search Engine Results Page Snippet Optimization Tool" :

http://www.seomofo.com/snippet-optimizer.html

Paste in your page <title>, <meta description> and URL. Even has options to add Rich Snippets, Date Published, Bold search words.

See exactly how your webpage details will be displayed in Google search results; whether the text will be truncated and overflow, or not.

Best I have seen anywhere

Gary

Andy
Administrator

95440 Posts

Posted - 11/20/2015 :  07:41:02  
Although a year old, this is a good article about creating "hub pages" and how to think about internal linking

https://econsultancy.com/blog/65433-why-internal-links-and-hub-pages-are-a-major-factor-in-seo-success/

Andy

Please feel free to review / rate our software

ITZAP
Ecommerce Template Expert

Australia
755 Posts

Posted - 05/14/2016 :  04:56:09  
A very comprehensive article well worth a read ...

A step-by-step guide to SEO for Ecommerce Websites

"Whiteboard Friday" videos by Moz co-founder Rand Fishkin, always interesting ...

Old School SEO techniques that are no longer effective

More Whiteboard Friday videos

Gary

V45
Advanced Member

United Kingdom
416 Posts

Pre-sales questions only
(More Details...)

Posted - 06/17/2018 :  17:00:09  
Do Google, and the other search engines, score worded content in <strong> </strong> tags favourably, or is it a SEO myth? Or, will we never really know?

Will - Bolton Manchester UK

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ITZAP
Ecommerce Template Expert

Australia
755 Posts

Posted - 06/17/2018 :  17:40:17  
quote:
Do Google, and the other search engines, score worded content in <strong> </strong> tags favourably, or is it a SEO myth?
Here is one guy who says YES But really, the SEO impact for bold text would surely be sooo tiny.
quote:
will we never really know?
Here is an interesting article supposedly listing Google's 200 Ranking Factors, the complete list >>

But the answer to your question is NO, those Ranking Factors change all the time. Nobody ever really knows for sure, and it is critical for the Search Engines to keep it that way.

Those who say that they do know for sure wear a Black Hat.

Gary
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