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Ecommerce Templates Newsletter July
2010
Welcome to the July 2010 Ecommerce Templates
newsletter
Welcome to the July edition of the Ecommerce Templates
Newsletter where we bring news of the forthcoming Version 6 release
along with some css tips and some template makeovers.
Upcoming updater features (Version 6)
We are just putting Version 6 through the last
of the beta testing. As always it's a feature packed update
with many of the goodies coming from customer suggestions and popular
demand. With only a few weeks before the release date, we thought
you'd like to know what will be included in this release.
Updaters as always are available from the updater
page - it doesn't matter which version you are currently running,
you can always update to the latest and greatest without going
through all previous versions first.
The filter bar
The new "Filter Bar" will appear on your products page
and allows customers to filter the product listings by Manufacturer,
Price, Keyword and an additional Search Criteria parameter that
can be assigned to products. In the same Filter Bar the customer
can dynamically sort by any of up to 10 definable sort options
and to dynamically alter the number of products per page. The filter
criteria is completely controlled through the control panel, where
you can select the filters you want to offer and choose the labels
to introduce them. We believe this will be an invaluable feature
for your customers to allow them to find the exact product they
are looking for, and give them the ability to customize their product
listing preferences. We strongly believe this will be a great aid
to boost sales and customer interaction with the store.
Notify me when back in stock
This is one of the most requested features recently and we believe
we've come up with a very neat and elegant solution. With
a simple switch in the includes file, the Out of Stock message
will be replaced by a “Notify me when back in stock” link.
Clicking the link (or image if you prefer) will trigger a lightbox
effect with a pop up window for the customer to enter their email
address. Once the product or option is back in stock the store
will automatically fire off an email to the customer. The text
is completely customizable through the admin email messaging
page and as always there are css classes and images for buttons
for you to personalize the look and feel. Don't lose another
customer just because the stock is late in arriving!
Show all shipping services in the estimator and on checkout
The alternate shipping rates feature has been given an overhaul.
It is now included in the main admin settings page, and you can
choose to show alternate shipping carriers, all carriers together
or simply turn off the feature. It also allows for ordering the
choices in both the estimator and checkout. Give your customers
the choice, show the alternatives up front and keep them happy.
Multiple purchase options
We know a lot of you have been using this feature successfully
but we received a lot of feedback that you wanted to be able
to have regular product options in addition to the multiple purchase
options for the same product. Well, we've just made that
possible. Mixing the options up like this makes the whole product
attributes feature a much more powerful proposition.
Mailing list features
In the last version we added the html editor to the mailing list
and allowed for emails to be sent out in batches. From your feedback
we've further enhanced the mailing list feature by allowing
the filtering of emails that the newsletter can be sent to. You
can choose to send emails to the search results of the mailing
list based on product ordered, product category of product ordered,
geographical location, wholesale / non-wholesale attributes or
manufacturer of product purchased. That's a pretty cool
and powerful marketing tool.
Other goodies.
Discounts can now be limited by login level so you can set a discount
for say only logged in customers with login level 2 or higher.
Or a discount that is only applicable for login level zero customers
etc.
You will be able to specify how long cart items stay in the cart
now for non-logged in customers. So for instance someone browsing
your store can come back in a week and still find the items in
their cart even though they haven't created a login account.
More control will now be passed over to CSS with the removal of
deprecated tags where possible. This will however mean that you
should have the cobtbl/cobhl/cobll classes set in your stylesheet.
We will announce the final release as soon as it's
ready via Twitter,
Facebook and
through the support
forum.
Top Tips – CSS
As mentioned above we are leaving more of the markup
to CSS rather than being hard coded. This may leave some of your
designs a bit bare if you haven't already added extra classes
for things like the cart and search table backgrounds, discounts
text etc. With that in mind, we've set up some sample formatting
for you to copy,
paste and tweak – you
can play around with the colors, fonts, sizes etc til you get the
look and feel you are after.
We also strongly advise setting the cobtbl/cobhl/cobll
classes. These are not only used for table backgrounds and formatting
of
the cart and search pages, but also the email a friend window and
the upcoming Notify Me pop-up. We have some sample settings here to
get you started.
Design updates
Next year marks the tenth
anniversary of our sister site, The
Template Store. After the success of
designing and selling regular templates
we quickly moved
on to
add extra value and functionality to some
of those designs. Just a year later Ecommerce
Templates was born. Over the years we've
probably designed hundreds of templates,
adding new ones whenever we can but in
the last couple of months we've taken
a step back, reviewed our back catalog
and have started on a "makeover drive".
We hope you like the results so here's
what we've done so far…
Virtual
Silver (Dreamweaver,
Frontpage and CSS versions)
Virtual
Tones (Dreamweaver
and Frontpage versions)
Virtual
Colours (Dreamweaver
and Frontpage versions)
If you have any questions or comments about the
content of the newsletter, please feel free to post them on the support
forum. |
